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Cyclowax appoints Athletic Affair as global PR agency

The Partnership

The partnership between Cyclowax and Athletic Affair aims to strengthen Cyclowax’s presence in the global cycling market. The agency will handle all aspects of Cyclowax’s PR and marketing efforts, including social media management, event marketing, and media relations. Key responsibilities of Athletic Affair include:

  • Developing and implementing a comprehensive PR strategy
  • Managing social media accounts and creating engaging content
  • Coordinating events and activations
  • Building relationships with key media contacts and influencers

    • Benefits of the Partnership

    The partnership between Cyclowax and Athletic Affair is expected to bring numerous benefits to the brand. Some of the key advantages include:

  • Increased brand awareness and visibility
  • Improved engagement with the global cycling community
  • Enhanced media coverage and press mentions
  • Increased sales and revenue growth

    • Examples of Success

    Cyclowax has already seen success with Athletic Affair’s help. For example:

  • The agency helped Cyclowax secure a major sponsorship deal with the UCI WorldTour team, Movistar Team. Athletic Affair created a social media campaign that resulted in a 50% increase in Cyclowax’s Instagram followers. The agency coordinated a successful event activation at the Tour de France, which generated significant media attention and publicity for the brand. ## The Future of Cyclowax*

    • The Future of Cyclowax

    The partnership between Cyclowax and Athletic Affair is expected to have a significant impact on the brand’s future.

    Cyclowax is a high-performance lubricant designed to reduce friction and wear on chains, ensuring that they remain clean and well-lubricated throughout the mountain bike ride.

    What is Cyclowax? Cyclowax is a high-performance lubricant specifically designed for mountain bikes. It is a non-stick, water-resistant coating that is applied to the chain to reduce friction and wear.

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