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Cyclowax appoints Athletic Affair as global PR agency

Cyclowax Partners with Athletic Affair to Elevate Global Presence and Engagement.

The Partnership: A New Era for Cyclowax

Cyclowax, a renowned Belgian chain wax specialist, has embarked on a new journey with the appointment of Girona-based Sports Marketing and PR agency Athletic Affair as its global PR agency. This strategic partnership aims to elevate the brand’s presence and engagement with the global cycling community.

Key Objectives

  • Enhance brand awareness and visibility
  • Foster a stronger connection with the cycling community
  • Drive sales and revenue growth

    • The Role of Athletic Affair

    Athletic Affair will be responsible for managing Cyclowax’s global PR efforts, including:

  • Developing and implementing a comprehensive PR strategy
  • Managing media relations and press releases
  • Creating engaging content and social media campaigns
  • Collaborating with influencers and cycling events

    • Benefits for Cyclowax

    The partnership with Athletic Affair is expected to bring numerous benefits to Cyclowax, including:

  • Increased brand recognition and credibility
  • Improved communication with the cycling community
  • Enhanced sales and revenue growth
  • Access to new markets and opportunities

    • A New Era for Cyclowax

    The appointment of Athletic Affair as Cyclowax’s global PR agency marks a significant milestone in the brand’s history.

    Cyclowax is a high-performance lubricant designed to reduce friction and wear on chains, ensuring that your bike’s drivetrain runs smoothly and quietly. But what makes Cyclowax so special, and how does it compare to other chain lube options on the mountain bike market?

    The Science Behind Cyclowax

    Cyclowax is a unique blend of synthetic polymers and natural waxes, carefully crafted to provide optimal chain lubrication. The formula is designed to penetrate deep into the chain’s links, providing a thin, even layer of protection against friction and wear. This results in a significant reduction in chain noise, making it ideal for riders who value a quiet and smooth ride. Key benefits of Cyclowax include: + Reduced chain noise + Improved chain lubrication + Increased wear resistance + Enhanced durability

    The Benefits of Cyclowax for Mountain Bikers

    Mountain biking is a physically demanding sport that requires a well-maintained drivetrain to perform at its best. Cyclowax is specifically designed to meet the unique demands of mountain biking, providing a range of benefits that set it apart from other chain lube options. Benefits of Cyclowax for mountain bikers include: + Reduced maintenance: Cyclowax’s long-lasting formula means that you’ll need to reapply it less frequently, saving you time and hassle. + Improved performance: By reducing friction and wear, Cyclowax helps to maintain your bike’s drivetrain, ensuring that you can ride at your best.

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