A New Chapter for Silverfish UK

Silverfish UK, a leading provider of motorcycle and scooter parts, has appointed Meg Whyte as its new demo and events manager.

She’s a former British Cycling Team member and has competed in numerous international events, including the UCI Mountain Bike World Championships.

Meg Whyte Joins Silverfish Cycles as Team Manager

Meg Whyte, a renowned figure in the UK mountain biking community, has joined Silverfish Cycles as the team manager for their Norco and Yeti Cycles demo fleets. In this role, Whyte will not only oversee the demo fleets but also represent the company’s premium parts and accessory brands. This appointment is a significant move for Silverfish Cycles, as it brings in a wealth of experience and expertise from Whyte’s background in competitive mountain biking.

Whyte’s Background and Experience

Meg Whyte’s involvement with mountain biking dates back to her time as a member of the British Cycling Team. She has competed in numerous international events, including the UCI Mountain Bike World Championships.

A New Chapter for Whyte

Whyte, a well-known figure in the cycling world, has embarked on a new journey as a brand ambassador for Silverfish. This move marks a significant shift in her career, as she transitions from being a professional cyclist to a representative of a prominent cycling brand. In this article, we will delve into the details of Whyte’s new role and what it means for her future in the cycling world.

The Background

Whyte’s involvement with Silverfish is not a new development.

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