Lapierre partners with Team Picnic PostNL to expand global reach and drive innovation in cycling.
The Partnership: A New Chapter for Lapierre
Lapierre has announced a significant partnership with the Dutch Team Picnic PostNL, marking a new chapter in the company’s history. This four-year agreement will see Lapierre supply its top-performing bikes to the men’s and women’s UCI World Tour teams, as well as the development team at UCI Continental level.
Key Benefits of the Partnership
Lapierre’s Commitment to Cycling
Lapierre has a long history of commitment to cycling, with a focus on innovation, performance, and sustainability. The company’s partnership with Team Picnic PostNL is a testament to its dedication to the sport and its desire to contribute to the growth and development of cycling.
The Future of Cycling
The partnership between Lapierre and Team Picnic PostNL is just the beginning of an exciting new chapter in the world of cycling.
A Brief History of Lapierre
Lapierre’s history is deeply rooted in the world of cycling. The brand was founded by René Lapierre in 1946, in the city of Dijon, France.
High-performance bike designed for road events, featuring advanced materials and technology.
We are proud to be associated with the time trial world champion and we are excited to see how our new bike will perform in the road events. We are confident that the Xelius DRS will be a great asset for our riders and will help them to achieve their goals.”
The New Xelius DRS Performance Bike
The Xelius DRS is a high-performance bike designed for the road events of the Tour de France. The bike features a sleek and aerodynamic design, with a focus on reducing air resistance and increasing speed. The Xelius DRS is the latest addition to Lapierre’s lineup of high-performance bikes, and it is set to make a big impact on the road events of the Tour de France.
Key Features of the Xelius DRS
The partnership will be announced at the PostNL and Accell Group press conference on 15th of March.
The Partnership: A New Era for Cycling
The news of a partnership between PostNL, Accell Group, and Lapierre has sent shockwaves throughout the cycling community. The three companies have joined forces to create a new line of road bikes that will revolutionize the way cyclists ride.
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